Meet Sofia El Arabi. She is the epitome of cool – or in our language – a muse. The ultimate fashion powerhouse behind her label BAKCHIC, which is all about the intricate dance between North African traditions and modern Western vibes. Sofia’s style is definitely up to our radar when it comes to travelling and her fashion sense is as eclectic as her background – she studied in the South of France, Paris and Switzerland. However, her heart remains deeply rooted in one place…
Born and raised in Casablanca, Morocco always pulls her. Today, we want to let Sofia let you wander together through the vibrant streets of Morocco. Lace up your shoes and embrace the medinas on foot.
Sofia’s insider secrets
Rule number one: leave room for serendipity. The magic of Morocco lies in its unpredictability – whether you stumble upon a hidden riad or a secret garden, be spontaneous. But if you love to get lost on purpose, Sofia recommends the sea near Casablanca: just 30 minutes from the city you find serenity by the ocean.
Where to stay
If you like treating yourself, then the stunning Riad El Fenn, nestled in the heart of Marrakech’s medina, is El Arabi’s highlight and must-visit. A colourful oasis to wake up to with breathtaking rooftop views of La Koutoubia.
La Maison Marrakech is a slice of heaven if you are more into Airbnbs. Get ready to be charmed by this gem in the old medina!
What to pack
For a casual, yet classy vibe Sofia favours the monochromatic outfits: think whites, blacks or grays and style with bold accessories to create a statement.
Oversized shirts and tailored trousers are a must for a classic, yet comfortable vibe. Layers are also key for the climate: bring lightweight scarves or cardigans to add depth to your outfit in the chilly evenings.
If you want to dress down: pair a vintage Levi’s with a white tee and add a kaftan – you’re in Morocco after all! If you want to dress up: bring in your suitcase any of the Rat & Boa pieces that El Arabi keeps in her little black book.
Where to eat
Savour the local flavours by having a bite in restaurant Amal for a homemade Moroccan lunch. For the fancy lovers, La Mamounia never disappoints. Fine dining at its finest: where cuisine meets luxury. Taste some drinks at L’Epicurien and follow by a party at Le Raspoutine.
Where to go offline
You can follow in Sofia’s footsteps and spend some time near the countryside around Marrakech if you need some time off to admire the natural beauty.
For the evenings, Palmeraie in Marrakech is pure magic to go and watch the sunset amid some palm trees!
And if you really need time to recharge after a night out, La Maison Arabe Spa is the oasis. Indulge in a 3-hour bliss with the legendary Hammam and massage. Pampering yourself will leave you refreshed and ready to explore some shops!
Where to shop:
Speaking of shops, a designer must know best what the go-to shopping locations are. Sofia El Arabi suggests, though, to go off the beaten path and explore the markets and souks. These are the places where you can find the most unique items.
Last, but not least – approach your trip by embracing El Arabi’s philosophy of living this life like if you were a stranger, a traveller. Morocco through the eyes of our muse will make sure you blend traditional charm with modern flair and have yourself a truly unforgettable journey! And don’t miss listening to Fairouz en route to Morocco!
